If you're not sure of the type of hosting your business needs, you might want to start small, with shared Web hosting. You can always graduate to a more robust, feature-rich package of, say, VPS hosting or even dedicated hosting in the future. Unfortunately, some hosts don't offer all hosting types. Consider how much you expect to grow your website, and how soon, before you commit to anything longer than a one-year plan. It's worth spending the time up front to make sure that the host you select with is able to provide the growth you envision for your site, as switching web hosting providers midstream is not a trivial undertaking.
Beyond that, DreamHost is a top website hosting company for many reasons. It operate its own control panel, which is convenient and easy to understand. While phone customer support isn't available 24/7, it is responsive to live chat and tickets. The company uses super-fast SSDs for all its storage, has a free SSL certificate (for more secured web browsing) and provides SSH access for those plans that are intended for more technical users.

We use this analogy on our web hosting page. Shared hosting is like an apartment building – lots of residents in the same building, sharing the same resources, but also very affordable. Dedicated servers are like having your state-of-the-art house, where you’ll pay a lot more, but you also don’t have to share the space or utilities with anyone. VPS is in the middle, like a townhouse, where you have a few residents in the same building, but you each have dedicated resources and are in full control of your home. It costs less than a dedicated server, but still gives you much of the same benefits.
If you've ever been worried about the tremendous amount of power large data centers consume, you might want to sign up with Green Geeks. The "green" in the company's name reflects the Green Geeks' commitment to the environment. It purchases three times the energy it actually uses in wind energy credits, essentially putting energy back into the economy. The company does this through a form of renewable energy certificates, which, while a bit complicated, means that it's not just energy neutral, i's actually helping fuel the green energy economy. 

Great article, Paul! Definitely one of the best reads on web hosting that I've seen. I was pleasantly surprised to see Hostinger taking the first spot. In my opinion, they fully deserve all the praise that they get. Your example with the customer support test proves that point perfectly. No hidden tricks, no downtime, no long support waits. I'm really glad I decided to give them a shot a while ago. Cheers.
You gain the most web-building functionality if you create a self-hosted site. This typically involves transfering the free WordPress CMS to server or signing up for a web host's optimized WordPress plan. With an optimized plan, the host automatically handles backend stuff, so you don't have to worry about updating the plug-ins and CMS, and enabling automatic backups. In these instances, the WordPress environment typically comes pre-installed on the server. 
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