Do you plan to sell products or services? If so, you'll want to invest in a web hosting service that offers Secure Sockets Layer (SSL). An SSL connection encrypts the financial information that shuttles between users' web browsers and your website, thus safeguarding the transmission of the purchasing information. Some hosting companies include a free SSL certificate when you sign up for a web hosting plan, while others charge close to $100. You can save some money by shopping around for services that offer the cheaper SSL plans.
Almost all the services offer some sort of drag-and-drop website builder that makes it easy to drag and drop items to build your page. These are great for getting started, but they often lock you into the service. Most page builders are proprietary to the service, or don't create HTML that's portable enough to be easily moved to another service if you decide it's necessary.
For many customers, possibly the most influential variable in evaluating a hosting service is cost. Cost can drive conversion, but cost can also cause you to make regrettable purchasing decisions. Don’t assume the cheapest option you can find is the best. Low cost can also mean low value, but not with the affordable hosts atop our recommendations list.
A Content Distribution Network (CDN) is a network of servers distributed geographically. The purpose of a CDN is to deliver content on the internet much faster. If a user in Toronto is trying to access your website, the closest server to them will take care of this. But someone coming to your website from Sydney, Australia, will be catered to by a server closest to them. The main host server holds your website content, and all the other servers have a cached version each.