When it comes to server operating systems, Linux is typically the default option. Still, some services offer a choice of Linux or Windows hosting. If you have specific server-side applications that require Windows, such as SQL Server or a custom application written in .NET, then you need to make sure your web host has Windows hosting. But don't let the idea of a Linux host intimidate you. Nowadays, most web hosts offer a graphical interface or a control panel to simplify server administration and website management. Instead of typing at the command line, you'll click easily identifiable icons.
I was running a small private weather website in AWS and the satellite images got "picked up" by a news website and they regularly use them during major weather evenings. AWS' 12c per GB of outbound network traffic made things expensive and VPSServer makes this a lot more manageable and has excellent data volumes included with the price of the VPS. I also get many more CPUs for the price compared to AWS, so I am a happy customer.
Why? Because word of mouth only gets you so far in the internet era. People discover new businesses—even local business—via Bing, Google, and Yahoo. The days when they'd just look you up in the yellow pages are long gone. If you don't have a sharable website address, your chances of building online word of mouth via social networking plummet, too. In other words, no website, no discoverability, no money. Of course, web hosting isn't just for businesses. You may want to host a personal website or blog, too. Either way, the services here have you covered.
A VPS runs its own copy of an operating system (OS), and customers may have superuser-level access to that operating system instance, so they can install almost any software that runs on that OS. For many purposes they are functionally equivalent to a dedicated physical server, and being software-defined, are able to be much more easily created and configured. They are priced much lower than an equivalent physical server. However, as they share the underlying physical hardware with other VPSes, performance may be lower, depending on the workload of any other executing virtual machines.