All the features I've detailed to this point are valuable to the web hosting experience, but none matches the critical importance of site uptime. If your site is down, clients or customers will be unable to find you or access your products or services. It doesn't matter how great the features are, or how good it looks; if your site is down, it might as well not exist.
1. Is it going to be a static HTML site or do you need a website builder or a CMS? If you only need a simple static website, any host will do the job just fine, so you can concentrate on the cheapest pricing. However, if you need a CMS or website builder solution, look at the best providers that include auto-installers or built-in website builders.
The web hosting provider offers solid plans with a good selection of features. The one area we're concerned about is how it presents its offers. Like many hosting providers, its published pricing is a bit misleading. You're not getting hosting for $2.96/mo unless you pay $71 for two years of service. Renewals are generally at a higher rate, although a salesperson we spoke to advised you ask for a "loyalty discount."
Domain name registrars function as marketplaces to buy and sometimes host your website name. Just like with any online purchase, you'll need to go through the registration and check out process. Once you have a domain name, you'll need to point your domain information to your hosting provider. If that sounds too baffling - contact the support. They'll surely know how to do it.

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When it's time to set up shop, look for a web host that offers the aforementioned dedicated servers, as well as advanced cloud server platforms (such as Amazon Web Services or Google Cloud), custom server builds should you need it, and 24/7 customer support. Depending on your business' focus, you may need a web host that can handle pageviews or visitors that rank in the high thousands or millions. Many busy hosting plans offer an onboarding specialist that can help you get started, too.
That said, not all web hosts offer email. WP Engine, for example, does not. In such instances, you must email accounts from a company other than your web host. GoDaddy, for instance, sells email packages starting at $3.49 per user, per month. That might sound like a hassle, and just one more thing to keep track of, but there are actually some webmasters who feel that separating your email hosting and web hosting services is smart. That way, one provider going offline won't completely bork your business.
Rounding out the wins, InMotion offers a full 90-day money-back guarantee. On top of that, here's a special money-saving hint. In a chat session confirming pricing and offerings, the operator offered me some special prices and deals that reduced the published price by a few bucks. I was also told that while promotional pricing does go up at the end of the offer period, if you contact customer service, InMotion has a "loyal customer discount" that may bring the price back down.
BigCommerce is a bit different from our other hosting plans in that it's a SaaS (software-as-a-service) provider instead of an IaaS (infrastructure-as-a-service) provider. In other words, rather than renting space on a virtual machine where you setup and configure your own site, BigCommerce provides you with an app you login to that creates and online store. 
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